Want to differentiate a little more than you have lately?
"Email Shipping" is the key. Rather than making "senders" fill out a long shipping label, simply make them fill out just the email address of the "receiver". An email is then sent to the "receiver" who fills out the address that they as the receiver want the package to be sent to. The address of the receiver is then stored for future reference. Each time a package is sent a new email goes to the receiver that confirms the address on file. Meanwhile a bar code on the shipping label continually associates the package itself to a physical address.
If the sender wants control they can simply enter the address OR choose an option that allows them to confirm the "receiver" address before the package is physically delivered. Now the picky receiver has convenience AND control.
"Shipping Made Easy" is the logo, (which is available) and now it actually means something.
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